Guide

How to advertise your game.

A simple guide for game developers.
Five steps from trailer to players.

  1. 1

    Know your player

    Who would love your game?
    Think of the games they already play.
    That is your game type.

  2. 2

    Make a short trailer

    Show real gameplay in the first 5 seconds.
    Keep it under 30 seconds.
    End with your game's name.

  3. 3

    Pick one clear action

    Play now, Wishlist or Download.
    One button, one page.

  4. 4

    Start small

    One game type, a few countries, a small budget.
    You can raise it later.

  5. 5

    Keep it fresh

    Players get used to the same video.
    Upload a new trailer every few weeks.

Trailer tips

Gameplay first

Players want to see the game, not a logo.

Works without sound

Some players watch muted.
Add text on screen.

Fits phones

Make a vertical version for phone players.

Honest

Show what the game really looks like.
Players notice.

Advertise your game on adGlitch.

Your trailer plays before browser games, to people who are about to play.