Gameplay first
Players want to see the game, not a logo.
A simple guide for game developers.
Five steps from trailer to players.
Who would love your game?
Think of the games they already play.
That is your game type.
Show real gameplay in the first 5 seconds.
Keep it under 30 seconds.
End with your game's name.
Play now, Wishlist or Download.
One button, one page.
One game type, a few countries, a small budget.
You can raise it later.
Players get used to the same video.
Upload a new trailer every few weeks.
Players want to see the game, not a logo.
Some players watch muted.
Add text on screen.
Make a vertical version for phone players.
Show what the game really looks like.
Players notice.
Your trailer plays before browser games, to people who are about to play.